Product Sets

Product sets are filtered slices of a catalog used for targeting and ad generation ¹. Two creation modes.

Rule-based sets

Field + operator + value, combined with match all or match at least one ⁴. Example: category = "Sneakers" AND price > 100.

In Sprinklr's UI: Manage Catalog → Product Sets tab → Add new Product Set → name + country → pick Match All or Match At Least One → add filter rows ⁴.

File-based sets

Upload an explicit SKU list ¹. API-only in Sprinklr.

Where product sets are used

• Smart+ Catalog Ads Web+App: product selection mode = "Product set" (alongside "All products" and "Specific products ≤20") ².
• Streaming Ads: product sets segment title libraries. TikTok's guidance: ≥5 titles per set, avoid over-segmentation ³.
• Ad-group-level targeting for classic Catalog Ads.

API reference

See product-sets-api for full endpoint list. Quick ref ¹:

• POST /open_api/v1.3/catalog/set/create/ — by conditions (rule-based)
• POST — create by file (explicit SKU list)
• GET /open_api/v1.3/catalog/set/get/
• GET /open_api/v1.3/catalog/set/product/get/ — products in a set
• POST /open_api/v1.3/catalog/set/update/ — update conditions or name
• POST /open_api/v1.3/catalog/set/delete/

Sprinklr constraints

Product Sets UI is available only for Products catalogs. Travel (Hotels / Flights / Destinations) and Entertainment (Media Titles) are API-only for Product Sets in Sprinklr today ⁴. See catalog-types.

Related

• catalog-fundamentals
• product-feeds
• Product Sets API reference
• Smart+ Catalog Ads (Web+App)
• Streaming Ads Catalog — set sizing guidance

References

1. Catalog Product Sets API reference — TikTok Marketing API v1.3(accessed Apr 21, 2026)
2. How to create Smart+ Catalog Ads for website and app — TikTok Business Help Center(accessed Apr 21, 2026)
3. How to create your Streaming Ads catalog — TikTok Business Help Center(accessed Apr 21, 2026)
4. Create and Manage TikTok Catalogs — Sprinklr Help Center(accessed Apr 21, 2026)