Catalog Fundamentals
A catalog on TikTok is a Business-Center-scoped asset that stores product inventory for promotion on TikTok 1. It is the foundational object for every catalog-driven ad format and for Smart+ Catalog Ads.
Lifecycle
Create catalog → Bind event source (pixel or app) → Add one or more feeds
→ Feeds ingest product rows
→ Products enter audit queue
→ Approved products become eligible
→ Define product sets over the catalog
→ Catalog Ads / Smart+ Catalog Ads consume catalog or set
Catalog types
| Type | Sprinklr UI support |
|---|---|
| Products | Full (catalog + feeds + product sets) |
| Hotels | API-only (no Product Sets UI) |
| Flights | API-only (no Product Sets UI) |
| Destinations | API-only (no Product Sets UI) |
| Media Titles | API-only (no Product Sets UI) |
Travel (Hotels / Flights / Destinations) and Entertainment (Media Titles) are API-only features in Sprinklr 3.
Creation parameters
Both TikTok's API and Sprinklr's UI collect the same fields at create-time:
| Field | Notes |
|---|---|
| Catalog Name | Required. |
| Business Manager | BC scope for the catalog. |
| Catalog Type | One of the five above. |
| Associated Event Source | Pixel(s) and/or app(s) — required for signal loop. |
| Default Location | Scopes delivery to that location. |
| Default Currency | Locked after creation 3. |
The API path is POST /open_api/v1.3/catalog/create/ 2. Note that the corresponding /catalog/update/ endpoint only updates the catalog name — changing currency, location, or type requires delete + recreate.
Migration
TikTok exposes POST /open_api/v1.3/catalog/capitalize/ 2 to migrate catalogs that still live under an ad account into a Business Center. Net-new catalogs in 2026 should be created directly in a BC.
Policy
Using the Catalog API or uploading products binds the advertiser to the Product Catalog Terms and the TikTok Advertising Policies 1.
Next
References
- Catalog Feeds API reference — TikTok Marketing API v1.3(accessed Apr 21, 2026)
- CatalogApi — tiktok/tiktok-business-api-sdk (Python)(accessed Apr 21, 2026)
- Create and Manage TikTok Catalogs — Sprinklr Help Center(accessed Apr 21, 2026)