Proposed MVP: Upgraded Smart+ Catalog on Sprinklr

Recommended MVP scope for the Sprinklr-side Upgraded Smart+ Catalog build — sized to one PRD. Written against the gap analysis; hands off to PRD hooks.

Objective

Enable Sprinklr advertisers to create Upgraded Smart+ Catalog Ads for Website + App and to mix catalog and non-catalog ads within a single Upgraded Smart+ campaign — matching TikTok's Feb 2026 upgraded experience ¹ ².

In scope

Smart+ Catalog Ads Web + App flow in Sprinklr Ads Composer.
Flexible catalog at ad level: per-ad catalog toggle so one Upgraded Smart+ campaign can contain catalog + non-catalog ads side by side.
Product selection modes: All products / Product Set / Specific products (≤20).
MMP preflight validation (iOS probabilistic match, 30-day app re-engagement window, attribution alignment).
Catalog preflight (≥4 in-stock, approved, activated products).
Carousel auto-generation indicator in Sprinklr UI (even when advertiser uploads single videos, TikTok auto-generates a catalog carousel — show that upfront).

Out of scope (explicit)

App retargeting Smart+ Catalog flow (P1, follow-up PRD).
Smart+ Symphony (Recommended Creatives, Automatic Enhancements).
Catalog Insights in-product surface (Trending Products / Categories).
Auto-generated catalogs onboarding (pixel-driven bootstrap).
TikTok Shop catalogs.

Build blocks

a. Data model changes

Lift catalog adoption from campaign-level to ad / asset-group level ¹. Per-ad:

catalog_id: string | null
product_selection_mode: enum {all, set, specific}
product_set_id: string | null (when mode=set)
sku_list: string[] | null (when mode=specific; max length 20)

Existing catalog / feed / product-set entities unchanged — this is net-new on the ad entity only.

b. Ads Composer flow changes

Add "Use catalog" toggle inside the Ads tab (not the Paid Initiative / Campaign tab).
Product-selection picker with three radios (All / Set / Specific).
Catalog creative source type in the Upgraded Smart+ Creatives picker — extend the existing creative type selector documented in sprinklr-upgraded-smart-plus-creatives ⁴.
Auto-attach the MMP preflight card when destination includes an app.

c. Preflight validation

Two blocking validators, surfaced on Publish:

Catalog health: via /open_api/v1.3/catalog/overview/ ⁶ — block if in-stock & approved & activated product count < 4 ².
MMP alignment: for app destinations — probabilistic match on iOS enabled, attribution windows aligned to campaign attribution, app re-engagement window = 30 days ². Block publish with explicit remediation copy linking to the advertiser's MMP settings.

d. Audit & preview

Reuse Sprinklr's existing TikTok Ads Manager Preview Link flow ⁴ — confirm it extends to catalog ads or add a Catalog-specific variant.
Log catalog audit errors per-ad in Sprinklr's activity feed (use /catalog/product/log/ server-side to enrich).

Upstream prerequisites

Sprinklr already exposes the required catalog infrastructure ⁵ — catalogs, feeds (URL + manual), product sets, and event-source binding. No feed or product-set UI work is required in this MVP. The new build is a pure consumer of existing assets.

API integration points

New client calls from Sprinklr server:

Read: GET /open_api/v1.3/catalog/get/, /set/get/, /overview/, /available_country/get/, /location_currency/get/
Write: TikTok campaign / ad-group / ad endpoints with catalog binding at ad level (Upgraded Smart+ objective + catalog fields)

See catalogs-api and product-sets-api for endpoint surface.

Release strategy

Feature flag: ff_tiktok_upgraded_smart_plus_catalog (boolean, per-ad-account) — gated to match TikTok's own early-access rollout ¹.
Pilot cohort first (3–5 design partners), then broad rollout aligned to TikTok GA in each market.
Kill-switch behaviour: when flag is off, the "Use catalog" toggle does not render; existing Smart+ v1 Catalog flows continue under management-only deprecation path.

Success metrics

Adoption: # of active ad accounts publishing at least one Upgraded Smart+ Catalog ad / week.
Mix ratio: fraction of ads inside Upgraded Smart+ campaigns that have catalog_id set.
Performance: CPA delta vs the closest Smart+ v1 Catalog baseline (retain baseline cohort for 60 days post-launch).
Preflight effectiveness: preflight-blocked publish count ÷ total publish attempts — should trend down over first 30 days as advertisers learn the prereqs.