Open Questions

Things still unresolved before the Sprinklr Upgraded Smart+ Catalog PRD can be finalised. Each entry lists the question, why it matters, and where to look.

1. TikTok early-access gating

Question: what is Sprinklr's partner access state for Upgraded Smart+ Catalog specifically?

Why it matters: TikTok's doc says "this feature may not be available to you yet. Reach out to your TikTok account manager or contact customer support" ¹. Rollout schedule determines feature-flag design and launch timing.

Investigate: TikTok partner POC.

2. Smart+ v1 Catalog sunset interplay

Question: Sprinklr's Feb 2026 Smart+ v1 creation deprecation ⁴ — does that apply to Smart+ v1 Catalog flows today, or is catalog gated differently?

Why it matters: if catalog v1 creation closes before upgraded catalog opens, advertisers with catalog ads will be stranded.

Investigate: Sprinklr release notes + internal tracker.

3. Regional availability

Question: Upgraded Smart+ may gate differently per market (US vs EMEA vs APAC). Do we need per-region fallback logic to Smart+ v1 Catalog?

Why it matters: feature-flag architecture — per-ad-account or per-market flags?

Investigate: TikTok partner docs, account manager.

4. MMP constraint migration

Question: 30-day app re-engagement window is a prereq ². What's the advertiser migration path if their MMP is on a different window?

Why it matters: dictates the copy and actionability of the MMP preflight card.

Investigate: MMP integration PM; run with 2–3 design partners.

5. Budget strategy × catalog-mix interaction

Question: with Automatic campaign budget, all ad groups must share budget/bid strategies ¹. Does this constrain how catalog and non-catalog ads coexist?

Why it matters: determines UX when an advertiser tries to mix catalog and non-catalog under an Automatic budget.

Investigate: sandbox test — create both modes under Automatic budget and observe constraints.

6. Catalog Insights — in this PRD or follow-up?

Question: fold into the MVP or defer to a separate PRD?

Why it matters: scope decision — folding in roughly doubles the UI surface. Defer unless early design partners specifically block on it.

Investigate: prioritisation call with PM leadership.

7. Auto-generated catalogs

Question: onboarding accelerator (non-Shopify only, pixel content_id required) — in-scope or out? ³

Why it matters: lowers the catalog prerequisite bar for advertisers without their own feed. Could be a separate growth play.

Investigate: marketing / advertiser-growth team.

8. Preview link parity

Question: Sprinklr already generates TikTok Ads Manager preview links for Upgraded Smart+ ads ⁵. Does that flow work unchanged for catalog ads, or does it need a separate integration?

Why it matters: if unchanged, it's free; if separate, it's scope.

Investigate: technical spike against a sandbox account.

References

About upgrades to Smart+ — TikTok Business Help Center(accessed Apr 21, 2026)
How to create Smart+ Catalog Ads for website and app — TikTok Business Help Center(accessed Apr 21, 2026)
How to use auto-generated catalogs for commerce — TikTok Business Help Center(accessed Apr 21, 2026)
Upgraded Smart+ Campaigns — Sprinklr Help Center(accessed Apr 21, 2026)
Upgraded Smart+ Creatives — Sprinklr Help Center