Smart+ Catalog Ads (Website + App)

Smart+ Catalog Ads for Website + App is an AI-powered campaign that automates targeting, ad creatives, and landing destinations across both web and app sales destinations in one unified flow ¹. TikTok's help-doc revision dates from March 2026.

This is the single biggest P0 gap for Sprinklr — see gap-analysis.

Prerequisites

Catalog: ≥4 products that are in stock, approved, and activated ¹. See catalog-fundamentals.
Creatives: single videos or carousels built with images/videos from the catalog.
Apps: at least one iOS or Android app available — plus a valid website.
MMP (mobile measurement partner) configuration:
- Enable probabilistic match for iOS.
- Ensure re-engagement attribution windows align to the campaign's attribution settings.
- Set app re-engagement window = 30 days ¹.

Creation flow

Verbatim path from TikTok Ads Manager ¹:

Log in to TikTok Ads Manager.
Campaign → +Create.
Ad objective: Sales.
Sales destination: Website and app.
Campaign type: Smart+ campaign.
Click Continue.
In the Catalog section, toggle Use catalog on.
Pick the catalog to use.
Choose the product selection mode (see below).
Set optimisation and bidding.
Set budget and schedule.
Define target audience.
In Ads generation, choose videos.
Set deeplink + universal link.
Review interactive add-ons (auto-selected).
Review tracking URLs (auto-detected).
Publish.

Product selection modes

Mode	Behaviour
All products	Every in-stock product in the catalog is eligible ¹.
Product set	Dynamically features products from the selected set. See product-sets.
Specific products	Advertiser hand-picks up to 20 SKUs ¹.

Optimisation settings

iOS: select iOS app from dropdown.
Android: select Android app from dropdown.
Goal: pre-selected as Conversion.
Data connection: pixel for website.
Optimization event: Purchase is TikTok's strong recommendation; all standard events available ¹.

Targeting

Broad targeting is TikTok's default recommendation.
Custom audience option — recommended when using app activity or web traffic signals ¹.

Ads generation nuances

Even when you upload single videos, TikTok auto-generates a catalog carousel from product image data alongside ¹.
Spark Ads toggle available — use authorised TikTok account posts.
+Add videos pulls from the creative library; +Create new videos opens the in-product video editor.
Deeplinks: app deeplink plus a universal link fallback. The universal link also applies to product clicks using the page destination in the catalog ¹.

Interactive add-ons

Auto-selected for Catalog video and Single video formats. See interactive-add-ons (stub) and ².

Tracking

Tracking URLs auto-detected.
Custom URL parameters supported per ad level.

Sprinklr status

Not supported in Sprinklr's Upgraded Smart+ as of 2026-04-21 ³. Sprinklr's Upgraded Smart+ explicitly lists supported objectives as Web Conversions (Non Catalog Flows), App Promotion, and Lead Generation — catalog flows are excluded. Closing this is the core of Proposed MVP.