Multi-Show Experience is a dedicated full-screen auto-play video carousel format that shows four title tiles from the advertiser's Media Titles catalog in sequence 1.
Anatomy
Four video tiles arranged in a grid, each delivered from the catalog.
Each tile's clip plays sequentially, starting in the upper-left.
Each tile can route to a title-specific landing page (per-title URL).
Creative specs
Asset
Format
Image
3:4
Video
3:4
Reference: 3. Same asset-resizing flow in Catalog Manager as for Media Card, but different aspect ratio.
Why it works
Maximum visual impact per impression: full-screen split into four tiles — more discovery surface per ad view 1.
Personalisation via DCO: TikTok dynamically fills tiles with titles most likely to drive CVR + CTR for that user.
Per-title landing pages: tap-through goes directly to the matching title page on the streamer, not a generic homepage.
TikTok's blog cites Peacock driving incremental subscriptions with Multi-Show Experience as a reference case 2. Linked in the TikTok for Business inspiration library.
When to pick Multi-Show vs Media Card
See the comparison table on Media Card. TL;DR — Multi-Show is for dedicated entertainment-discovery campaigns; Media Card is for augmenting existing brand video.