Streaming: Multi-Show Experience
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Multi-Show Experience is a dedicated full-screen auto-play video carousel format that shows four title tiles from the advertiser's Media Titles catalog in sequence 1.
Anatomy
- Four video tiles arranged in a grid, each delivered from the catalog.
- Each tile's clip plays sequentially, starting in the upper-left.
- Each tile can route to a title-specific landing page (per-title URL).
Creative specs
| Asset | Format |
|---|---|
| Image | 3:4 |
| Video | 3:4 |
Reference: 3. Same asset-resizing flow in Catalog Manager as for Media Card, but different aspect ratio.
Why it works
- Maximum visual impact per impression: full-screen split into four tiles — more discovery surface per ad view 1.
- Personalisation via DCO: TikTok dynamically fills tiles with titles most likely to drive CVR + CTR for that user.
- Per-title landing pages: tap-through goes directly to the matching title page on the streamer, not a generic homepage.
- "Range" campaign fit: purpose-built for always-on lower-funnel campaigns showcasing library breadth.
Case study reference
TikTok's blog cites Peacock driving incremental subscriptions with Multi-Show Experience as a reference case 2. Linked in the TikTok for Business inspiration library.
When to pick Multi-Show vs Media Card
See the comparison table on Media Card. TL;DR — Multi-Show is for dedicated entertainment-discovery campaigns; Media Card is for augmenting existing brand video.