Streaming: Media Card
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Media Card is an interactive add-on layered on a standard in-feed video. It converts a single-video ad into a multi-title promotion by auto-scrolling through title cards pulled from the advertiser's Media Titles catalog 1.
Anatomy of a Media Card
Each card consists of 1:
- Title headline
- Cover image
- Customisable text fields (e.g. genre, IMDb review count)
Auto-scrolls to a new card every 4 seconds while the underlying video plays.
Creative specs
| Asset | Format |
|---|---|
| Cover image | 2:3 |
| Video clip | 9:16 |
Reference: 3. Advertisers resize in TikTok Catalog Manager's asset resizing tool — each size is cropped separately.
Why it works
- Personalisation via DCO: TikTok dynamically picks which catalog titles appear as cards for each user, maximising predicted CVR + CTR 1.
- Enriched CTA: third-party metadata (IMDb rating, review count) and genre boost purchase consideration before the user is asked to leave TikTok 1.
- Scale without re-producing video: turns one anthem / brand video into many title-level promotions automatically.
- Streamlined management: titles live in Catalog Manager, so updates propagate without touching the ad.
When to pick Media Card vs Multi-Show
| Pick Media Card if… | Pick Multi-Show if… |
|---|---|
| You already have strong brand/anthem video you want to scale | You want a dedicated full-screen format purpose-built for browsing titles |
| You're augmenting BAU in-feed video with title discovery | You're running always-on lower-funnel "range" campaigns |
| Creative team wants minimal new production | Creative team has ≥4 short clips per campaign |
See Multi-Show Experience for the other side.
Related
- Streaming Ads overview
- Multi-Show Experience
- Catalog creation for streaming
- Interactive add-ons for Catalog Ads (context)