Sprinklr: Upgraded Smart+ Creatives
Sprinklr's Upgraded Smart+ Creatives flow lets advertisers compose an Upgraded Smart+ ad with up to 50 mixed assets per ad 1.
What's supported today
| Source type | Behaviour |
|---|---|
| Videos | Upload from device or asset manager; bulk-add supported |
| Carousels | Up to 20 images per carousel + one mandatory music track; multi-carousel via + icon |
| Posts (Organic TikTok posts) | Select authorised TikTok posts; bulk-add supported |
Advertiser ticks checkboxes for which source types to use; configuration sections render for each selected type 1.
Creative combination
One ad can mix source types — TikTok combines real-time to find the best performer per user 1. The 50-asset cap applies per ad.
Non-media step
After media is chosen: set Identity, ad text, CTA, destination URL, and any other standard fields, then Save 1.
Preview link
Sprinklr generates TikTok Ads Manager Preview Links for published Upgraded Smart+ ads. Flow: Ads Manager → View & Edit icon → select ad → View Ad Link → TikTok Ads Manager Preview Link. Only works on published ads 1.
Release timeline
- 26.1 — Upgraded Smart+ Campaigns + Creatives shipped.
- 26.4 — Creative type selector + carousel enhancements.
Catalog creatives — the gap
There is no "Catalog Creatives" source type today. Upgraded Smart+ Creatives doesn't accept catalog-driven creative input, so advertisers who want catalog ads must fall back to Smart+ v1 (which is itself being deprecated) or TikTok's native UI.
Closing this is part of proposed-mvp-upgraded-smart-catalog-on-sprinklr: extend the creative type selector with Catalog Creatives, wire it to the catalog picker + product-selection mode 2.