Sprinklr: Upgraded Smart+ (current state)

Sprinklr's Upgraded Smart+ Campaigns shipped in release 26.1. This page documents what that currently covers, verbatim from Sprinklr Help.

Supported objectives

Sprinklr supports Upgraded Smart+ for three objectives today ¹:

• Web Conversions — Non Catalog Flows (verbatim wording in the Sprinklr doc)
• App Promotion
• Lead Generation

"Non Catalog Flows" is the explicit exclusion — catalog-driven web flows are not yet supported. See gap-analysis.

Enablement path

Ads Composer → TikTok ad account → Paid Initiative Details tab → select a supported objective → enter campaign name → tick Upgraded Smart+ Campaign checkbox. The toggle is also accessible at the PI (Paid Initiative) Level ¹.

Targeting

Two types:

• Manual Targeting — standard audience fields.
• Automatic Targeting — two new sub-fields ¹:
  • Audience Controls — delivery to these options is guaranteed.
  • Audience Suggestions — guide automatic targeting; delivery not guaranteed.

Budget, schedule, placement

• Campaign Budget Optimization toggle.
• Bidding and scheduling fields.
• Placements: Automatic or Manual.
• Dayparting supported.

Creatives

Handled in the Creatives tab with the Upgraded Smart+ Creatives flow — see sprinklr-upgraded-smart-plus-creatives.

Deprecation notice

Verbatim from Sprinklr's doc ¹:

"Upgraded Smart+ Campaign will replace the first version of Smart+ Campaigns. Starting February 2026, creation of new ad entities from Smart+ will be deprecated and only management of ad entities will be supported in Sprinklr."

See smart-plus-v1-deprecation.

What this doesn't cover

Upgraded Smart+ on Sprinklr does not yet cover:

• Smart+ Catalog Ads for Website + App — see smart-plus-catalog-ads-web-and-app.
• Flexible Catalog Ads at ad level — see flexible-catalog-ads-at-ad-level.
• Smart+ Catalog Ads for App retargeting.
• Smart+ Symphony (Recommended Creatives, Automatic Enhancements).

See sprinklr-capability-matrix for the full matrix.