Smart+ v1 Deprecation

Short migration note on what's sunsetting and when.

TikTok side

The Upgraded Smart+ experience unifies manual + Smart+ v1 creation into a single flow ¹. v1 was a separate campaign type with rigid automation; going forward, the new flow subsumes it.

Sprinklr side

Verbatim from Sprinklr's Upgraded Smart+ Campaigns doc ²:

"Upgraded Smart+ Campaign will replace the first version of Smart+ Campaigns. Starting February 2026, creation of new ad entities from Smart+ will be deprecated and only management of ad entities will be supported in Sprinklr."

Impact on catalog

If Smart+ v1 Catalog was the only path Sprinklr supported for Smart+ catalog flows, Feb 2026 closes that path for new creations. Management of already-launched v1 Catalog ads remains supported.

Migration guidance

Any net-new Sprinklr work should target the upgraded catalog flow directly — see proposed-scope-upgraded-smart-plus-catalog. Do not invest in v1 Catalog enhancements that will be short-lived.

Open items

See open-questions for flags around the sunset timing and whether catalog is gated differently than other Smart+ v1 objectives.

Next

• Upgraded Smart+ overview
• Sprinklr's current Upgraded Smart+ flow
• Proposed MVP scope

References

1. About upgrades to Smart+ — TikTok Business Help Center(accessed Apr 21, 2026)
2. Upgraded Smart+ Campaigns — Sprinklr Help Center(accessed Apr 21, 2026)