William Song

William Song is an American software engineer and co-founder of Aiphrodite, an AI-powered AdTech platform.¹ He co-founded Aiphrodite in May 2024 in New York alongside Abhi Ahuja, backed by ForumVC.¹ Aiphrodite is part of the Canopy Spring 2026 cohort at Founders, Inc.

Early life and education

Song grew up in New York City, where he attended Hunter College High School from 2011 to 2017.¹ The school runs a six-year program from 7th through 12th grade; Song also took courses at Hunter College as a non-matriculated student through the school's Off-Campus Course program.¹ During high school, he served as Editor-in-Chief of Storyboard, a storytelling and comics club, and played on the varsity tennis team.¹

In 2015, Song worked as a web developer at Art Beyond Sight through New York City's DYCD summer internship program.¹ The following summer he interned as a social media intern at the Dominican Women's Development Center.¹

In September 2017, Song enrolled at the University of Toronto Scarborough, pursuing an Honours Bachelor of Science in Computer Science.¹ He graduated in April 2021 with Distinction and a GPA of 3.41.¹ From January 2020 to May 2021 he served as a Teaching Assistant for three courses — Introduction to Computer Science II, Discrete Mathematics, and Computer Organization.¹ He co-directed communications for TEDxUTSC from August 2018 to April 2019.¹

aUToronto

From January 2018 to May 2020, Song was a Systems Engineer on aUToronto, the University of Toronto's autonomous vehicle design team.¹ He analyzed lane detection algorithm data in C++ and ROS, designed systems architecture diagrams for software and hardware components, and compiled safety-critical function reports for the vehicle's embedded platforms.¹ It was through aUToronto that Song met Abhi Ahuja, his future co-founder at Aiphrodite; both joined the team in 2019 and immediately discussed wanting to build a company together.⁵

Career

In summer 2020, Song interned at Amazon as a Software Development Engineer on the Alexa News team in Seattle.¹ He tripled available news content by integrating a third-party video player into the Alexa News Web Media Player and reconfigured the player's architecture to support multiple video players.¹

After graduating, Song joined ODAIA as a Full Stack Developer from May 2021 to February 2022, building systems that ingested, processed, and surfaced high-potential client data in Toronto.¹ He then returned to Amazon as a full-time Software Engineer from May 2022 to May 2024, building automated services for warehouse inventory management at Amazon's Toronto office — where Ahuja also worked concurrently before both left to build Aiphrodite full-time.¹⁵

Aiphrodite

Song and Ahuja began building what would become Aiphrodite from their dorm room at the University of Toronto in 2020, years before formally incorporating the company.⁵ Song co-founded Aiphrodite in May 2024 in New York after leaving Amazon.¹ The company builds AI-powered human behavior models for advertising, allowing brands to predict how target audiences will react to ad creative — both visually and textually — before launch.² In March 2024, Aiphrodite participated in the Shoptalk 2024 "Shark Reef" startup pitch competition in Las Vegas, profiled by Coresight Research among twelve early-stage companies competing for the Judges' Choice and Audience Choice awards.⁴ The company is backed by ForumVC.¹ Song is also listed in the University of Toronto Scarborough's Sam Ibrahim Centre startup portfolio.³

References

1. William Song — LinkedIn(accessed Apr 24, 2026)
2. aiphrodite — Human Behavior Models(accessed Apr 24, 2026)
3. William Song — Sam Ibrahim Centre, University of Toronto Scarborough(accessed Apr 24, 2026)
4. aiphrodite.ai Revolutionizes Ad Testing in Marketing with AI Personas — Coresight Research(accessed Apr 24, 2026)
5. From med school dreams to building Aiphrodite — LinkedIn post by Abhi Ahuja