Aiphrodite
AI-powered human behavior models for advertising
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Aiphrodite is an AI-powered AdTech platform that builds human behavior models for advertising, allowing brands and marketing teams to predict how target audiences will respond to ad creative before it goes live.1 The company was co-founded by Abhi Ahuja (CEO) and William Song, who first met at the University of Toronto in 2019 and formally incorporated the company in New York in May 2024.43 Aiphrodite is backed by ForumVC and is part of the Canopy Spring 2026 cohort at Founders, Inc. in San Francisco.4
Ahuja and Song met two weeks into the fall 2019 semester at the University of Toronto, and both immediately said they wanted to build a company together.5 Both joined aUToronto, the university's autonomous vehicle design team, where Song worked on lane detection systems and safety-critical embedded platforms.3 In 2020, the two began building what would become Aiphrodite from their dorm room on campus.5 Ahuja has described the founding period as "three kids with laptops" starting from scratch.5
Both founders subsequently worked at Amazon's Toronto office — Song as a Software Engineer on warehouse inventory systems from 2022 to 2024, and Ahuja in her own engineering role — before leaving to pursue Aiphrodite full-time.34 Ahuja studied computer science and neuroscience at the University of Toronto and previously held roles at RBC, Accenture, and conducted research at Pardee Labs before co-founding Aiphrodite.4
Aiphrodite's platform uses AI personas — simulated representations of target audience segments — to predict how consumers will respond to advertising creative.16 Unlike earlier ad testing tools that focused only on visual performance, Aiphrodite predicts audience reactions to both the visual and textual elements of ad content, providing a more complete picture of how a campaign will perform before launch.1 The company describes its product as providing "human behavior models" for use cases including ads, product detail pages, focus groups, competitive analysis, and media.1
The platform targets the global marketing industry, which the company estimates at $1.7 trillion.1 Aiphrodite reports over 90 percent accuracy in its predictions when tested against actual campaign performance for major brands.2 The core value proposition is eliminating the cost and delay of traditional focus groups and A/B testing by providing AI-simulated audience feedback within minutes.12
In March 2024, before formally incorporating the company, Aiphrodite participated in the Shoptalk 2024 "Shark Reef" startup pitch competition in Las Vegas, one of twelve early-stage companies competing for Judges' Choice and Audience Choice awards.2 Coresight Research, which covers the intersection of retail and technology, profiled the company as part of its Innovator Profile series at the event.2 Song left Amazon in May 2024 and both founders formally incorporated Aiphrodite in New York, backed by ForumVC.34
In March 2026, Ahuja and Song announced that Aiphrodite was relocating from New York to the San Francisco Bay Area.4 The following month, Aiphrodite was selected for the Canopy Spring 2026 cohort at Founders, Inc., beginning in April 2026.4 Song is also listed in the University of Toronto Scarborough's Sam Ibrahim Centre startup portfolio.3