SDR Jarvis
SDR Jarvis is an AI-powered sales outreach tool built for solo founders who need to run outbound without hiring a full-time sales development representative. The product finds leads on Hacker News and Product Hunt, researches each prospect using public web data, and drafts personalized cold emails — then holds every message in an approval queue until the founder explicitly approves it before sending.1 It was founded by Sylvester Ronith Reagan and is participating in Canopy Spring 2026 on the online track.1
The solo founder outbound problem
A full-time SDR costs roughly $6,000 per month — a figure most solo founders cannot sustain before they have paying customers. Doing outbound manually consumes three or more hours per day researching and emailing prospects. Generic cold email tools offer mail-merge token personalization that sends near-identical templates to bulk lists, which email providers increasingly route to spam folders.1
SDR Jarvis targets a narrower problem: founders who want the research capacity of a dedicated SDR but will not auto-blast their list. The product's marketing explicitly promises "no spam blasts, no fake 'team'" — all emails originate from the founder's own account, reference real details about each recipient, and cannot leave the outbox without a human sign-off.1
Product
Lead discovery
The platform sources prospects directly from Hacker News and Product Hunt — two communities dense with early-stage founders and builders who represent a natural ideal customer profile for other founders selling tools and services. For each prospect it identifies, the system scrapes profiles and company websites to find verified email addresses.1 The stated search scope is the public web: the homepage specifies "not logged-in LinkedIn automation," distinguishing it from outreach tools that depend on access to private social graph data.1 The compliance documentation separately instructs users not to scrape logged-in networks in violation of platform terms.3
Research and email drafting
Before generating a message, the system runs a research pass on each prospect using Google Custom Search and any company or supplementary URLs the user supplies. The output is a 3–5 sentence cold email that references specific details about the recipient — their product, recent activity, or company context — rather than filling variable slots in a shared template. Every email is unique per prospect.1
The platform reports an average generation time of roughly 30 seconds per personalized email, compared to a self-reported 15 minutes when a founder researches and writes each message manually.1
Human approval queue
Every draft lands in an approval queue before it can be sent. The founder reviews each email inline, edits the copy if needed, then approves or rejects. No message leaves the outbox without an explicit approval action. The product's compliance documentation notes that founders "should verify facts" in each draft, acknowledging that AI generation can produce hallucinated details.3
This design makes SDR Jarvis a drafting and research assistant rather than an autonomous sending agent. The approval gate is a stated product principle, not a configuration toggle.1
Reply intelligence and follow-ups
When prospects reply, the system classifies each response as Hot, Warm, or Cold, and sends instant alerts on interested prospects. Follow-up sequences are context-aware and stop automatically when a prospect replies, preventing continued outreach to someone who has already engaged.1
Campaign analytics and multi-campaign support
The analytics layer tracks the full outbound funnel: sent, opened, replied, qualified, and meeting booked. Users can run multiple concurrent campaigns targeting different ideal customer profiles, test different messaging, and compare per-campaign performance. The platform includes real-time pipeline logs that surface each research step and email draft as they are generated, giving the founder full visibility into what the system is doing at every stage.1
Technical stack and compliance
The privacy policy identifies Supabase, OpenAI, and Resend as third-party processors. It describes the product as processing account data, campaign and lead records, message drafts, approval history, and operational logs, with data retained in the user's Supabase project according to that project's own settings.2
On deliverability, the product advises users to configure a dedicated sending domain with SPF, DKIM, and DMARC authentication, warm sending volume gradually, and use the platform's built-in daily send guardrails — caps the documentation indicates users can adjust in settings as their domain matures.3 The compliance page addresses CAN-SPAM in the United States, GDPR and ePrivacy in the EU and UK, and CASL in Canada, placing legal responsibility for outbound programs on the user operating the account.3
Pricing
SDR Jarvis offers a free tier with no credit card required and a stated setup time of approximately five minutes. Paid tier pricing is not disclosed on the public website as of April 2026.1
Founders, Inc. and Canopy Spring 2026
SDR Jarvis is building on the online track of Canopy Spring 2026, the inaugural Canopy cohort at Founders, Inc., which runs April 15 through May 22, 2026.4 The cohort is based at Fort Mason in San Francisco and opened an online track for the first time alongside its on-campus participants.4 Reagan is building SDR Jarvis on the online track, joining hundreds of other founders in the cohort's inaugural remote participation format.4