Obside

Obside is a French fintech company that allows users to create automated trading strategies using natural language, without requiring programming knowledge.¹ Founded in April 2018 in Laval, France, by Thibaud Sultan, Benjamin Sultan, and Florent Poux, the platform translates plain text instructions into executable trading logic across stocks, forex, and cryptocurrency markets.¹⁵ The company announced a seed round in January 2026 and partnered with Bitget to launch its AI Trading Arena on copy trading in February 2026.¹² Obside is part of the Canopy Spring 2026 cohort at Founders, Inc. in San Francisco.⁶

Product

Obside's platform enables users to define a trading rule by typing or speaking a plain-text instruction, which the system then interprets and executes automatically on connected markets.¹ A user might, for example, type "buy if this stock drops for three consecutive days" — Obside's system then interprets and executes that rule automatically.¹ The platform also includes backtesting capabilities and an AI trading playground.¹ The company was founded in 2018 and developed its platform over several years before announcing external funding in January 2026.¹

The founders describe the platform's scope: "Obside is the first platform that uses AI to convert plain text, in any language, into concrete actions on financial markets."¹ According to the founders, subsequent AI agents translate a user's expressed intent into executable logic across stocks, forex, and crypto, with predictive markets such as Polymarket listed as a planned addition.¹ The founders characterize the market as one where automated trading had previously required coding skills and server infrastructure — barriers they say confined algorithmic strategies to hedge funds, investment banks, and technically skilled individuals.¹ They describe Obside's differentiation from tools such as Capitalise.ai and MetaTrader as "the freedom and speed of its natural language approach."¹

Thibaud Sultan serves as CEO, Benjamin Sultan as co-founder, and Florent Poux as CTO.¹ The team numbered six employees as of January 2026.¹

AI Trading Arena

Obside operates a live environment called the AI Trading Arena, in which advanced AI models autonomously execute trades in real markets using real-time data.² The company describes it as a transparent, real-time benchmark for AI-driven trading performance that operates under live market conditions rather than historical backtests.²

The Arena had been running for more than three months before Obside's February 2026 partnership announcement with Bitget.² As of that announcement, Obside reported that selected AI traders in the Arena had delivered net returns exceeding 70 percent over multiple months while maintaining defined risk controls, including managed drawdowns and volatility exposure.²³ Obside introduced copy trading access to the Arena only after establishing a sufficient live performance track record.²

Co-founder Benjamin Sultan described the philosophy: "The Arena was built to evaluate how AI performs when exposed to real markets, not historical data."²

Bitget partnership

On February 26, 2026, Bitget, the cryptocurrency exchange, announced a partnership with Obside to make the AI Trading Arena available through Bitget's futures copy trading platform.² Copy trading of Obside's AI traders launched exclusively on Bitget Futures, initially covering three instruments: Bitcoin (BTCUSDT), Gold (XAUUSDT), and Nvidia (NVDAUSDT).²³

Bitget CEO Gracy Chen described the collaboration: "The AI Trading Arena offers users a way to follow AI-driven strategies with observable track records, operating under real conditions."³

Funding

In January 2026, Obside announced a seed round of €515,000 at a post-money valuation of €2.5 million from business angels in France and abroad — the company's first announced external funding after nearly eight years of development.¹ The founders stated the proceeds would be used to grow the engineering team and expand the platform internationally.¹

Canopy Spring 2026

Obside was selected for Canopy Spring 2026, the inaugural cohort program at Founders, Inc. in San Francisco.⁶ The five-week program ran from April 15 through May 22, 2026, at Fort Mason, and for the first time included an online track alongside the in-person cohort.⁶ Participants receive weekly sessions with founders and up to $50,000 in partner credits.⁶

References

1. Exclusive: Obside lands €500K to let anyone automate stock trades — Tech Funding News(accessed Apr 21, 2026)
2. Bitget Partners Obside to Launch AI Trading Arena — Bitget(accessed Apr 21, 2026)
3. Bitget Partners with Obside to Launch AI Trading Arena for Exclusive Copy Trading on Futures — Entrepreneur Asia Pacific(accessed Apr 21, 2026)
4. Obside — Crunchbase(accessed Apr 21, 2026)
5. Benjamin Sultan — LinkedIn