Click'd
A 5-minute app for daily deeper connection through structured friend prompts
✽
Click'd is an American social app founded in 2024 by Esha Saini and Sakshi Deshpande, two Georgia Tech graduates based in Chicago. The app structures friendship interaction around daily prompted activities it calls Tiles — short, reciprocal sharing tasks designed to help close friends stay connected through small, intentional moments rather than passive social feeds.21 The company is headquartered in Atlanta, where both founders completed their degrees, though operations follow them to Chicago.2 A first version was made available on the iOS App Store in 2025, after which the founders announced Click'd 2.0 — a rebuild currently in pre-launch waitlist mode as of April 2026.63
Concept and product
The core premise of Click'd is that ambient social media — feeds, likes, story views — creates the illusion of staying connected while producing neither meaningful interaction nor genuine knowledge of what is happening in a friend's life. The founders describe their target user as someone navigating a "busy, digital-first life" that can "quietly pull people apart" from the people they care about.2 The app's stated goal is to replace passive scrolling with five minutes of structured, reciprocal engagement per day.1
The mechanism is the Tile. Each day, users are given a set of Tiles — prompted activities shared with their friend group — and the experience only completes once friends respond to each other. The reciprocal design is intentional: Sakshi Deshpande explained in a TikTok that making Tiles prompted and two-directional was core to the design, because "we want to create a space to share things about yourself that you'd want to share but might not have a reason to."7
The website previews six distinct Tile formats:1
- Daily Prompt — an open-ended text question (e.g., "What's a hot take you're willing to die defending?")
- This or That — a binary choice (e.g., "Would you rather have all of your text messages exposed or your photos exposed?")
- Photo Prompt — a visual share in response to a prompt (e.g., "Share one of your favorite meals from the past month")
- Doodle — a freehand drawing in response to a prompt (e.g., "Draw your favorite animal")
- Mini Game — a shared word-puzzle the friend group plays together (e.g., a timed wordle-style game around "Pizza toppings")
- Song of the Day — a music-sharing Tile for exchanging what you're listening to8
The app's Instagram framing leans into the gap between online performativity and genuine closeness: "a feed for friends without the doomscrolling, the ads, & the performance."3 Posts on the account reference quarter-life transitions, long-distance friendships, and the feeling of knowing someone's "deepest darkest secret" while losing track of what they had for dinner — pointing at a specific emotional moment in friendship that the product targets: young adults in their 20s who moved cities after college and find existing apps inadequate for staying close.3
V1 and Click'd 2.0
A first version of Click'd was published to the iOS App Store in 2025. Deshpande announced the release on TikTok: "ahhh so excited for this journey, click'd is now available for download on the App Store!"6 Details about V1's feature set relative to what the website now shows are limited. The Instagram account subsequently announced that "click'd 2.0 is on the way," framing the rebuild as a meaningful evolution — "we're switching it up" — before taking V1 down and opening a waitlist.3 As of April 2026 the website is a pre-launch landing page with a Tally.so waitlist form.1
Competitive context
Click'd sits in a category of apps sometimes called "close friends social" — products that try to serve intentional, private, small-group interaction rather than broadcast networks. The closest comparators are BeReal, which prompted a daily candid photo at a random time and briefly reached 73 million users in 2022 before declining; Locket Widget, which puts friends' photos on your phone's home screen; and the contacts features in Snapchat, whose streak mechanic is one of the few existing designs that creates daily bilateral interaction between specific friends.
None of those products use structured reciprocal prompts across multiple formats. BeReal's single-format, single-moment approach was a notable consumer experiment that surfaced demand but did not produce long-term habit retention. Click'd's multi-format Tile system — covering text, image, audio, drawing, and gaming in a single daily session — represents a distinct product bet: that variety and depth of prompt, rather than spontaneity and novelty, produce lasting friendship habits. The founders' HCI backgrounds at Georgia Tech, where both focused on human-computer interaction in their MS programs, directly inform this design approach.45
Team
Both founders built Click'd while holding full-time industry roles. Esha Saini, the co-founder and COO, was concurrently a UX Strategy Designer at IBM Client Engineering in Chicago from August 2024 through December 2025.4 Sakshi Deshpande, the co-founder handling engineering, has been a Software Engineer 2 at Humana since June 2024.5 Both are Chicago-based, both are Georgia Tech MS CS graduates with HCI concentrations, and both began working on Click'd around the same time they entered their full-time roles — suggesting the project originated during or shortly after their joint time at Georgia Tech.45
References
- Click'd — Launching Soon(accessed Apr 22, 2026)
- Click'd | LinkedIn company page(accessed Apr 22, 2026)
- Click'd | Instagram (@clickd.app)(accessed Apr 22, 2026)
- Esha Saini | LinkedIn profile(accessed Apr 22, 2026)
- Sakshi Deshpande | LinkedIn profile(accessed Apr 22, 2026)