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Mobile advertising technology company
Founded by Adam Foroughi, Andrew Karam, John Krystynak
2012
Palo Alto, CA
IPO on NASDAQ at $80/share ($28.6B valuation)
April 2021
Launched AXON AI advertising engine
2023
Added to S&P 500
December 2024
AppLovin Corporation is a mobile advertising technology company headquartered in Palo Alto, California.12 Founded in 2012 by Adam Foroughi, Andrew Karam, and John Krystynak, the company operates a software platform that enables mobile app developers to monetize and market their applications.1 Furqan Rydhan, who later founded Founders, Inc. (f.inc), served as AppLovin's founding Chief Technology Officer.1
Adam Foroughi founded AppLovin in 2012 after previously building two social gaming companies.1 The company initially focused on a mobile marketing platform and grew without significant venture capital, raising only $4 million before its IPO.1
AppLovin went public on the NASDAQ in April 2021 at $80 per share, giving the company a valuation of approximately $28.6 billion.5 KKR had invested $400 million in the company in 2018 for a 40% stake, valuing AppLovin at roughly $1 billion at the time.1
In 2023, AppLovin launched AXON, an AI-powered advertising engine that replaced the company's earlier machine learning models.13 AXON uses predictive algorithms to optimize ad targeting and bidding for mobile app install campaigns.2 The engine drove a sharp increase in the company's advertising revenue and margins, which contributed to a sustained rise in its stock price throughout 2024.3
AppLovin was added to the S&P 500 index in December 2024, replacing Amentum Holdings.4 At the time of its inclusion, the company's market capitalization had grown to approximately $100 billion, up from its $28.6 billion IPO valuation three years earlier.4 By March 2026, the market cap reached roughly $123 billion.3
AppLovin reported revenue of $4.71 billion in 2024, with its software platform segment—primarily AXON-driven advertising—accounting for the majority of revenue and operating profit.67 The company employs approximately 898 people.2
AppLovin Corporation is a mobile advertising technology company headquartered in Palo Alto, California.12 Founded in 2012 by Adam Foroughi, Andrew Karam, and John Krystynak, the company operates a software platform that enables mobile app developers to monetize and market their applications.1 Furqan Rydhan, who later founded Founders, Inc. (f.inc), served as AppLovin's founding Chief Technology Officer.1
Founded by Adam Foroughi, Andrew Karam, John Krystynak
2012
Palo Alto, CA
IPO on NASDAQ at $80/share ($28.6B valuation)
April 2021
Launched AXON AI advertising engine
2023
Added to S&P 500
December 2024
Adam Foroughi founded AppLovin in 2012 after previously building two social gaming companies.1 The company initially focused on a mobile marketing platform and grew without significant venture capital, raising only $4 million before its IPO.1
AppLovin went public on the NASDAQ in April 2021 at $80 per share, giving the company a valuation of approximately $28.6 billion.5 KKR had invested $400 million in the company in 2018 for a 40% stake, valuing AppLovin at roughly $1 billion at the time.1
In 2023, AppLovin launched AXON, an AI-powered advertising engine that replaced the company's earlier machine learning models.13 AXON uses predictive algorithms to optimize ad targeting and bidding for mobile app install campaigns.2 The engine drove a sharp increase in the company's advertising revenue and margins, which contributed to a sustained rise in its stock price throughout 2024.3
AppLovin was added to the S&P 500 index in December 2024, replacing Amentum Holdings.4 At the time of its inclusion, the company's market capitalization had grown to approximately $100 billion, up from its $28.6 billion IPO valuation three years earlier.4 By March 2026, the market cap reached roughly $123 billion.3
AppLovin reported revenue of $4.71 billion in 2024, with its software platform segment—primarily AXON-driven advertising—accounting for the majority of revenue and operating profit.67 The company employs approximately 898 people.2
